Product Design

web — mobile — design systems — SaaS — eComm

Upworthy

upworthy.com

I led the design and creative direction of the media company’s websites, social media, and internal tools. Early on, I was the entire creative team. I managed the brand’s design systems and UI toolkits through a rebrand and an acquisition by Good Media Group.

Tuft & Needle

I contributed iterations of designs and components for the homepage, product detail pages, product listing pages, and landing pages on tn.com.

tn.com

Good Media Group

I partnered with Marketing and Partnerships leadership at Good Media Group to create a site that showcased our most successful partnerships.

goodinc.com

Upworthy

I partnered with Developers and Data Scientists to build custom tools to predict the clickability and shareability of articles and maximize Upworthy’s potential for viral content.

Internal Tools

Good Inc.

good.is

After Upworthy was acquired by Good Media Group, I supported the design and maintenance of Good’s website. This included design for the homepage, article pages, features, and sponsored content.

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Branding & Visual Identity

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Packaging