Upworthy
upworthy.com, Internal Tools, and Brand Guidelines
creative direction — ux/ui — digital — social
I led the design and creative direction of Upworthy’s websites, social media, and internal tools. Early on, I was the entire creative team. I collaborated daily with software engineers and data scientists to conduct user testing and collect quantitative data. I managed the brand’s design systems and UI toolkits through a rebrand and an acquisition by Good Media Group.
upworthy.com article page
upworthy.com article page
upworthy.com article page
upworthy.com category page
upworthy.com sponsored content
upworthy.com collaborations page
We built custom internal tools to predict the clickability and shareability of articles to maximize our potential for viral content.
We also used 3rd part tools to run quantitative tests, constantly improving site performance.
I led visual QA for all our websites across all devices and browsers.
As a member of the Product & Engineering team, I often led research projects.
I designed and maintained Upworthy's style guide, design systems, and asset library
Style guide logo variations
Style guide colors
Style guide typographic style
Style guide navigation
Style guide charts & graphs